Onnit is a health and wellness company that was founded by Aubrey Marcus in 2010. Having grown into a leader in the supplement and fitness industry, Onnit is known for producing and selling a variety of supplements, fitness equipment, and other products aimed at promoting overall well-being and performance. In this article, we explore some of their top offerings and dig into whether or not it’s worth trying.
Who is Aubrey Marcus?
Aubrey Marcus is an American entrepreneur, author, and public speaker. Outside of being known as the founder of Onnit, he is the author of the book “Own the Day, Own Your Life: Optimized Practices for Waking, Working, Learning, Eating, Training, Playing, Sleeping, and Sex.” In the book, he shares insights and practices aimed at optimizing various aspects of one’s life for better health and overall well-being.
Aside from his entrepreneurial and writing ventures, Aubrey Marcus has been involved in podcasting. He has hosted “The Aubrey Marcus Podcast,” where he discusses a wide range of topics, including personal development, health, fitness, and consciousness.
What Makes Onnit Different?
Onnit products are often marketed as being unique due to their focus on combining science and traditional medicine to support physical and mental performance. A few factors that contribute to the uniqueness of their products are:
Natural Ingredients: Many Onnit products use natural and earth-grown ingredients. The company emphasizes the use of herbs, nutrients, and other natural compounds to support various aspects of health.
Clinically Studied Ingredients: Onnit bases its product formulations on scientific research and clinical studies. This emphasis on evidence-based ingredients aims to provide customers with products that are not only effective but also backed by scientific research.
Holistic Approach: Onnit takes a holistic approach to health and wellness, offering a range of products that address different aspects of physical and mental well-being. This can include supplements, fitness equipment, and educational content.
Fitness and Performance Focus: The company has a strong emphasis on products that support fitness and athletic performance. This includes supplements designed to enhance strength, endurance, and recovery.
Brand Philosophy: Onnit promotes a broader philosophy of total human optimization, encouraging individuals to pursue excellence in all aspects of life, including physical fitness, mental performance, and overall well-being.
Innovative Products: Onnit has introduced some innovative products to the market, such as unconventional fitness equipment like kettlebells in the shape of primates and unconventional supplements like Alpha BRAIN, which is marketed as a nootropic to support cognitive function.
Third-Party Testing, Going the Extra Mile to Protect Quality
The supplement industry is still a bit of the wild wild west. Since most supplements aren’t regulated by the FDA, there’s a lot of cross contamination running rampant in the products people ingest daily. As an industry leader, and truly caring about what consumers are putting into their bodies, Onnit performs third-party testing on its products. With an emphasis on quality control and transparency, products are submitted to third-party testing for verification of ingredient potency and purity.
The best part is that Onnit makes the results available to customers interested in the quality and safety of a particular product; they can look for a Certificates of Analysis (CoA) document on the site or product itself. These documents will typically outline the results of independent laboratory tests conducted on the product, confirming the accuracy of the ingredient list and ensuring that it meets quality standards.
Game Changing Supplements for All Aspects of Life
Focusing on the wellness of the whole body, Onnit Supplements shine above the competition. Not just offering your standard protein, you can look to improve all functions with their offerings:
Alpha Brain
Alpha BRAIN is a popular nootropic supplement produced by Onnit, and is used to support cognitive functions such as memory, focus, and mental clarity. The popularity of nootropics has been on the rise, fueled in part by an increasing interest in cognitive enhancement and biohacking.
The formulation of Alpha BRAIN includes various compounds, such as L-theanine, bacopa monnieri, and Huperzia serrata, among others.
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Onnit New Mood
Onnit New Mood is a supplement designed to support relaxation, mood, and sleep.
New Mood contains a combination of ingredients that may include:
- 5-HTP (5-Hydroxytryptophan): A precursor to serotonin, a neurotransmitter associated with mood regulation.
- L-Tryptophan: An essential amino acid that is also a precursor to serotonin.
- Vitamin B6: Involved in the synthesis of neurotransmitters.
- Magnesium: An essential mineral that plays a role in various bodily functions, including relaxation.
- Chamomile: An herb traditionally used for its calming properties.
- Valerian Root: An herb known for its potential to promote relaxation and sleep.
The combination of these ingredients is intended to provide support for a calm and positive mood.
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Onnit ShroomTech
Onnit Shroom TECH Sport is a supplement that is designed to support energy, stamina, and overall physical performance.
Shroom TECH Sport contains a blend of ingredients, including Cordyceps Militaris mushroom extract, adaptogens like Rhodiola Rosea, and other compounds believed to enhance endurance and energy levels. Cordyceps Militaris is a type of mushroom that has been traditionally used in various forms of traditional medicine.
Shroom TECH Sport may also help with oxygen utilization, ATP production, and overall physical performance. The inclusion of adaptogens is intended to support the body’s response to stress.
Total Gut Health
“Total Gut Health,” which is designed to support digestive health
Total Gut Health contains a combination of ingredients that aim to promote a healthy digestive system. This include probiotics, prebiotics, digestive enzymes, and other compounds that contribute to gut health.
Probiotics are beneficial bacteria that support the balance of the gut microbiome, and prebiotics are substances that nourish these beneficial bacteria; both important to maintaining a healthy gut
Onnit Kettlebells and Primal Bells
Onnit is known for producing unconventional fitness equipment, including kettlebells, steel clubs and maces,and Primal Bells. Kettlebells are cast iron weights with a handle that can be used for various strength and conditioning exercises. Onnit’s kettlebells are distinctive in their design, often featuring unique shapes and designs that set them apart from traditional kettlebells.
Their “Primal Bell” series, which includes kettlebells shaped like animals, and their “Legend Bell” series, which are inspired by mythical creatures. These creative designs are not only visually appealing but also add an element of fun and uniqueness to the workout experience.
These Athletes and Celebrities Use Alpha Brain or Other Onnit Supplements
Joe Rogan
Joe Rogan is a versatile entertainer known for his career in stand-up comedy, acting, and hosting “The Joe Rogan Experience,” a highly popular and diverse podcast covering a wide range of topics. He has also been a UFC commentator, an advocate for fitness and health, and has engaged in various entrepreneurial ventures.
Neen Williams
Neen Williams is a professional skateboarder known for his technical and stylish street skateboarding. He has gained recognition for his distinctive approach to tricks
Jason Ellis
Jason Ellis is a former professional skateboarder, radio host, and mixed martial arts enthusiast.
Michelle Waterson
The Karate Hottie,” is a professional mixed martial artist and former Invicta FC Atomweight Champion. She competes in the UFC’s Strawweight division and is recognized for her striking skills and well-rounded fighting style.
Tait Fletcher
Tait Fletcher is a former professional mixed martial artist, stuntman, actor, and entrepreneur. He has been involved in various ventures, including acting in movies and TV shows
Duncan Keith
Duncan Keith is a professional ice hockey defenseman known for his successful career with the Chicago Blackhawks in the National Hockey League (NHL). He has been a key player in the Blackhawks’ multiple Stanley Cup victories, earning accolades for his defensive prowess and overall contributions to the team.
Hannah Eden
Hannah Eden is a fitness trainer, entrepreneur, and motivational speaker. She is known for her high-intensity workouts and has gained popularity through her online fitness programs and social media presence, inspiring individuals to pursue healthier lifestyles.
Whitney Miller
Whitney Miller is a former beauty queen, professional wake surfer, and mixed martial artist. She has transitioned her career to include fitness training, wellness coaching, and motivational speaking.
Donald “Cowboy” Cerrone
Donald “Cowboy” Cerrone is a retired professional mixed martial artist known for his extensive career in the Ultimate Fighting Championship (UFC). Cerrone held numerous UFC records, including the most wins and most finishes in the organization’s history, and he was widely recognized for his exciting fighting style and versatility in different weight classes.
Eric Leija
Eric Leija, also known as “Primal Swoledier,” is a fitness trainer and coach known for his expertise in kettlebell training and unconventional workouts.
Not Just Supplements, Fitness Programs to Learn From the Best
The beauty of a company like Onnit is that it doesn’t just sell supplements and fitness equipment; Onnit offers a wide-variety of fitness programs that will help you get in shape from the comfort of your home. A few options of their programs are:
- Onnit 6: Onnit 6 is a series of fitness programs designed to target different areas of fitness, such as strength, endurance, and mobility. These programs typically run for six weeks and are available in various versions, such as Onnit 6 Kettlebell, Onnit 6 Bodyweight, and Onnit 6 Steel Mace.
- Primal Kettlebell Course: Onnit offers a course focused on kettlebell training, emphasizing functional movement patterns and building strength. The course aims to educate individuals on proper kettlebell techniques.
- Steel Mace Certification: Onnit provides certification programs for individuals interested in learning and teaching steel mace training. The steel mace is a unique training tool that challenges stability, core strength, and overall body coordination.
- Foundations Certification: This program is designed to teach the foundational principles of movement and exercise. It covers fundamental movement patterns and provides a comprehensive understanding of proper form and technique.
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